Health messaging for young people



Social media is an important source of information for young people. TikTok is the second most popular social media site for Generation Alpha, after Youtube.

TikTok is used by:

  • 17% of 6-9 year olds
  • 39% of 10-13 year olds
  • 29% of 14-17 years olds

We’re taking our information to young people on platforms they use and ways they like to consume content.

Medical students in the MD program with a keen interest in health messaging create and develop videos.

Pediatricians and other academics from the Department of Paediatrics, University of Melbourne and Melbourne Children’s Centre for Health Analytics are guiding and supporting the student team with content advice and review.

A consumer group of adolescents provides feedback and ideas in the development process.

The TikTok channel @unimelb_health was launched on 9 November 2021.


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♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

Professor Jim Buttery

Chair of Health Informatics

[email protected]

Dr Wonie Uahwatanasakul

Senior Lecturer – Cah Coordinator, Paediatrics, University of Melbourne

[email protected]

Jo Hickman

Consumer Engagement Manager, MCRI

[email protected]