Health messaging for young people

 

 

Social media is an important source of information for young people. TikTok is the second most popular social media site for Generation Alpha, after Youtube.

TikTok is used by:

  • 17% of 6-9 year olds
  • 39% of 10-13 year olds
  • 29% of 14-17 years olds

We’re taking our information to young people on platforms they use and ways they like to consume content.

Medical students in the MD program with a keen interest in health messaging create and develop videos.

Pediatricians and other academics from the Department of Paediatrics, University of Melbourne and Melbourne Children’s Centre for Health Analytics are guiding and supporting the student team with content advice and review.

A consumer group of adolescents provides feedback and ideas in the development process.

The TikTok channel @unimelb_health was launched on 9 November 2021.

@unimelb_health

Have you ever had a nose bleed? 👃🩸#bleeding #firstaid #nose

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

Contact
Professor Jim Buttery

Professor of Child Health Informatics, University of Melbourne

jim.buttery@mcri.edu.au

Dr Wonie Uahwatanasakul

Senior Lecturer – Cah Coordinator, Paediatrics, University of Melbourne

wonie.uahwatanasakul@unimelb.edu.au

Ms Victoria Iliadis

Research Administrator, MCRI

victoria.iliadis@mcri.edu.au